Importance of Products

Your products are what either endears you to your customers or chases them away from you; so if you want to keep your business? keep your customers, and if you want to keep your customers? keep your product in tact, and keep your audience glued to your business.

What Your Product Does to Your Business.

Identifies Your Product:

Your product has a way of making you known to your customers; your customers get to know you for your products. This on its own makes you identify your competitors (which we would be talking about soon). So, you should ask yourself if you want to be identified with the product in question.

Identifies Your Competitors:

When you pick your product, this automatically opens you up to competitions. You soon realise that you are not the only one providing that service or selling that product, and not just that. You also realise that you a target to beat in terms of your fellows in the business.

Identifies Your Target Audience:

It is not enough to have a concept, an idea, and a service for everyone. This is because; virtually everyone cannot and will not patronize your business. But when you begin to find your footing in business, you will realize that all the customers who patronize don’t want exactly the same thing. This is because there are variations to everything, including a taste for something; a person, who patronizes foot wares, could have a unique taste for sneakers, another could love palm sandals. At this point you could choose to satisfy a particular need in that field; hence you have streamlined your audience/competitors to a direction.

Now that you know this, it is important to do proper branding and strategic publicity to your target audience. This will aid your range of visibility for your product.

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